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Plate versus Digital Printing

May 7th, 2010 | Author:

1. Introduction
Books, directories, prospectuses, multipage documents etc. are traditionally printed on offset presses since for the last few decades. Nowadays, many of these short-shelf-life volumes are increasingly printed on digital presses in multiple runs of fewer than 500 with intermittent updates. The costs incurred with prepress, production, warehousing and obsolete versions have made digital printing an attractive and utmost essential alternative.

Although, despite the seemingly obvious economies and merits to digital printing, there is an ever rising debate about digital versus plate printing.

The burning example of this is where there are large print runs; here the price per unit drops down considerably from the price of digital printing to traditional printing. There are many reasons behind this. For example the high price of investing in new technology, and the problem of the relatively rapid obsolete technology. Another genuine problem, where there is progress, is that of information incompatibility. Only now are computer programs appearing that can translate original files to the format needed to digitally print, while merging cross media technologies like Quark Xpress that allows content from the newspaper layout to be easily stripped of its formatting and made ready for posting onto the web, are also omnipresent.

As a matter of fact that not only digital printing but also traditional technologies in printing are developing and their coexistence is inevitable. Apart from digital imaging presses, traditional offset printing machines as well as CTP (computer to plate) systems show immense popularity.

Moreover this write up will explore the possible reasons for the less than expected take up of digital printing and its disappointing degree of penetration in print media markets. In the following paragraphs I will give some definitions of digital printing, as well as describing the features of digital printing systems that are considered to be innovative and fruitful and furthermore offer added value over its traditional printing counterpart.

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